Company News

Maybelline Creates New Campaign for New Mascara

Taps social media stars for 'Colossal Big Shot' debut.

Author Image

By: Christine Esposito

Editor-in-Chief

To gear up for its biggest launch in mascara in years, Maybelline New York is introducing a larger than life video campaign, tapping social media stars Manny Gutierrez of @MANNYMUA733 and Shayla Mitchell of @MAKEUPSHAYLA to help promote new Big Shot Mascara by Colossal. “We're so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first ever video campaign that features influencers as the stars. The duo's boss-like perso...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters